January 2012
1 post
Groupthink - Lite →
Interesting piece from the NYT Opinion section this weekend. I’ve spent the last five years working in a creative environment alone, and I have to agree that is where my brain works best. I relish the idea of sitting quietly with my headphones on, because that is when my brain can wander and create connections that didn’t exist. I remember being part of a big brainstorming session at...
October 2011
3 posts
1 tag
REPORT: The 100 Most Engaging Brands On Facebook →
viaJackie Cohen
1 tag
The Best SEO, Social + Content Strategy: Thought... →
viarandfish
2 tags
http://feedproxy.google.com/~r/Mashable/~3/A8FEr4pd... →
Nice overview of some of the platforms we’ll be hearing more about this election cycle. Interested to see Ruffini’s work since I’ve been dreaming about that type of system for a while.
September 2011
2 posts
1 tag
Charity:Water Launches Dollars to Projects →
via Mashable! Absolutely brilliant and inspiring new effort from Charity Water. Imagine if you could get this level of detail from all the people you donate your money to. Would you be willing to give more? I’ve never given to Charity:Water, but I think I will tonight.
1 tag
Infographic: 40% of Facebook Users Ditch Brand... →
via ReadWriteWeb This seems like a pretty good justifiction for building your brand audience through more organic means. Contests end, campaigns end, and even specific issues can come to an end. But if you are consistantly creating good and useful content, then people are likely to stay.
June 2011
2 posts
4 tags
Skewed Results: The Filter Bubble and SEO →
One bit of instant gratification in meetings is to Google a particular set of key words like “fracking” and “new york” to see whether my orgs blog posts are getting a good ranked return. Recently I’ve been amazed at how often our posts actually ARE showing up a the top of the results. Turns out that “filter bubble” Eli’s book is about is probably...
4 tags
Blowing Bubbles
I’ve only just picked up Eli Pariser’s much lauded Filter Bubble and I haven’t really had the time to crack the spine yet, but I was reading an interview he did with Andrew Keen over at Tech Crunch this morning and one particular passage struck me as totally absurd.
“Google and Facebook, sure. And they have a lot of the same, you know, dynamics that are driving what they...
December 2010
2 posts
6 tags
The Games Nonprofits (don't) Play
Confession, I have never played any of the Facebook games people love so much. Most notably FarmVille or the recently released CityVille. I imagine if I decided to play the game, I’d probably get hooked, but I detest the requests and updates that end up on the my wall, and I don’t want to do that to my friends. I guess I’m a curmudgeon like that.
I was a little amazed today when I read...
6 tags
August 2009
1 post
3 tags
Serendipity, Right in Front of You.
In today’s New York Times, Damon Darlin writes a piece about how social media is killing serendipity. Once again, when talking about social media the traditional media bastion shows it’s disdain for a medium it claims to embrace. Damon’s thesis is bull shit. There is no way he uses Facebook or Twitter or any other social media tool then wrote this piece and didn’t think to...
June 2009
5 posts
4 tags
Which [blank] are you?
I hate nearly every Facebook application I’ve ever met. There I’ve said it. I hate Poke, Super Poke, Little Green Patch, Bumpr Stickr, Pirates v. Ninjas, Mafia, the list goes on and on. I know I shouldn’t, I know I should look for the good in these things, but they all seem like such a waste of time. Facebook apps are the Minesweeper and Solitaire of this era of the Internet....
3 tags
Use iGoogle like a Celeb
Google is showcasing how some celebs are using the iGoogle home page. My immediate gag reflex aside, I think I can see some value for NPOs here. Quite a few larger NPO’s have celebs as their spokespeople or their issue advocates, and those names have been inextricably linked.
For example, people who care about Cancer generally (as opposed to, say, Breast Cancer specifically), may follow...
3 tags
On Listening
I’ve heard every version of the “social media is all about listening” talk at this point. I have, admittadly, given the speech a few times myself. I try to practice it every day, but sometimes other things get in the way. I’ve recently recommited to spending a good solid hour a day scouring lots of sources for conversations about various brands associated with the campaigns...
Facebook Begins Publicly Testing Payments Platform →
I am mostly posting this so I can test Tumblr’s email to post functionality, but Facebook’s payment function intrigues me. Allfacebook wonders about the maturation of micro purchases, but I wonder if we haven’t already seen that with the Apple App Store and the growth of the Android and Blackberry stores? I wonder how micropayments is going to impact Causes, who has the donation...
5 tags
How to Make Bing Your Default Search Engine →
Ok, so I don’t think this post from ReadWrite web is telling us anything we don’t know. Changing your default home page or search enging is a pretty simple thing to do. However, many of us have been using Google for so long we may need a bit of a helping hand.
I’ve added Bing to my Firefox search bar, and I’m giving Microsoft a week, maybe two. So far I’ve been...
May 2009
2 posts
4 tags
#fixreplies: A lesson for us all
Ok, everyone is talking about this. And the #fixreplies has tag is the #1 trending topic over at Twitter. It seems that the answer from Twitter is “we can’t fix it”, and that they are looking for new solutions to provide the same sort of service.
This change and the reaction really speaks volumes about a couple of things, institutional forsight and user creativity. Changing...
April 2009
10 posts
4 tags
25 Social Media Marketing Tips from Dell, Comcast,... →
Ok, this is going to take me all week to read. This post pulls together all the socail media Jedi and cuts to the chase. With just a quick overview I can see that this asks all the questions I’m asking myself as I struggle to create a social media strategy for my organization. From thinking about how to measure ROI, to selling social media to the gatekeepers in your organization. This is by...
Google Analytics Gets an API - ReadWriteWeb →
Oh…hell yes. The ways to cross reference data…my head is asploding with the possibilities. This my friends is geek heaven.
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NOTE: This audio file is an hour long. It streams...
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Baby Boomers Use Social Media Too →
We’ve known this for at least a few weeks now, and those of us who have been friended by our in-laws have known it for months. Still, this is good news for those who have been banging their heads against a wall trying to raise a little money from social media audiences in these spaces. Don’t expect a flood of giving right away though, it’s going to take time for them to adjust.
3 tags
Two steps to social media success →
Being from the great Lone Star State, “two step” always makes my ears perk up. Really, I keep telling people these are the 2 fundamental things you need to do with social media (listen, engage). The rest will follow with a little work.
4 tags
e.politics: online advocacy tools & tactics »... →
Hell yes. Colin Delaney always gets the good stuff all in one place. Damn I love this guy. This is all the kindling you need to light a fire under your ass to get moving in the world of social media.
The 7 Ways to Approach Twitter →
This is a great breakdown of ways you should be thinking about using Twitter. I don’t think the lines are as clearly defined for everyone, and you may get some overlap, but it’s a really good framework.
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WatchOk, I know this made the rounds last week, but I thought I’d share it anyway. This is my life. Sigh.
4 tags
Identify People Across Social Media Spaces
Ctrl-i on any profile page and see where else folks are on the social web.
Identify: Google People With Two Keystrokes - ReadWriteWeb
HOW TO: Track Social Media Analytics →
Ok, so this post doesn’t so much go into any substantive details about HOW to track your analytics, but it’s a start.